H1DD3N, or Hidden 13, was a first-of-its-kind immersive AR art installation, serving as a flagship launch event for the Apple iPhone 13. My team brought together the playful character artwork of the FriendsWithYou artist collective and a newly released track from musician Halsey in a beautiful, interactive AR game, boosting positive mentions on social by 589% during the iPhone 13 launch period, ranking Verizon #1 among its competitors.

This project was built with React and the 8th Wall Web AR Platform. We also utilized Snapchat Lens Studio to creative campaign awareness elements to build excitement about the upcoming experience. Physical cube installations were placed in key cities and compelled users to scan a QR code to launch the application.