Work
The Magic Street Search
Clients: Verizon, Google
Roles: Engineering Manager, Lead Developer, Creative Tech
Tags: Device Launch, Google Maps
Year: 2022
Overview
An immersive scavenger hunt on Google Maps where influencers used the Magic Eraser feature on the Google Pixel 7 Pro to erase famous landmarks from photo clues.
Verizon and Google challenged my team with finding creative ways to excite consumers about the Google Pixel 7 Pro launch. After many rounds of creative concepts we finally landed on a perfect solution: The Magic Street Search. We created an engaging and fun scavenger hunt game using platform and device features as the core conceit. The Magic Street Search name itself was a play on Google Street View and the Google Pixel's Magic Eraser feature.
This project was a mobile-focused React application which integrated the Google Maps API. One of our goals to have the user interface feel similar to Google Maps while still complying with Verizon's brand identity guidelines. To further reinforce the partnership between Verizon and Google we hosted the experience on Google Cloud Platform.