Work
iPhone 11:11
Clients: Verizon, Apple
Roles: Engineering Manager, Lead Developer, Creative Tech
Tags: AI, Dynamic Video
Year: 2019
Overview
There is an astrological belief that wishing at 11:11 brings good luck. My team took this concept to the extreme and built an AI-driven wish generator that allowed users to generate custom wish videos and unlock a chance to win a new iPhone 11.
The frontend of this application was built with React and Sass and was hosted in AWS infrastructure. We created integrations with both the Imposium (a cloud-based dynamic video video platform) and Twitter APIs to enable the wish generation and sharing flow. Rather than requiring a traditional server-based backend we employed a serverless approach using AWS Lambda to interact with these APIs in the cloud. TensorFlow also played a key role in allowing us to create a matrix of connections between people's potential wishes and the vast library of number 1 artwork we created.